Wellness Formula: Boost Your Health with Essential Nutrients and Immune Support

Wellness Formula The exceptional patient experience at Formula Wellness positions the business to capitalize on consumers’ growing interest in med spa and longevity treatments to improve and extend their quality of life. We are excited to partner with this accomplished team to help realize the vision Dr. Rudman has for Formula Wellness,” said Trive Capital Managing Director, Tanner Cope.

In connection with this investment, the Company is onboarding a talented management team that includes Chief Executive Officer Michael Bennett and Chief Financial Officer Christopher Crosby. Dr. Brian Rudman, who founded Formula Wellness alongside his wife Christina Rudman, will continue shaping the strategic direction of the Company as a board member and Chief Medical Officer.

Michael Bennett commented “As a long-time Formula Wellness customer, I am excited to join the Company as CEO and work closely with our dedicated team to realize the potential of Formula Wellness in its next phase of growth. Together with Trive, we will drive operational excellence, unmatched patient experience, and expand geographically via de novo locations and acquisitions.”

“Since our inception, Formula Wellness has been dedicated to empowering individuals to embrace their journey towards holistic well-being. With this partnership, we are equipping the Company with the operational and financial resources to realize the vision that Formula Wellness was founded on. Michael, Chris, and Trive not only share our vision and values, but also bring the expertise, resources, and capital that position us to successfully execute on our expansion strategies,” Dr. Brian Rudman said.

“We believe the Company’s comprehensive service offering is a key differentiator versus other more traditional med spa models. We believe this holistic approach creates a stickier relationship that is perfectly on trend for where consumer health demand is heading,” commented David Stinnett, Partner at Trive Capital.

Formula Wellness is actively seeking add-on opportunities in the med spa and wellness services space.

About Formula Wellness

Wellness Formula: Boost Your Health with Essential Nutrients and Immune Support Formula Wellness is a comprehensive, medical-based program that provides personalized consultation, preventive testing, and integrated wellness and aesthetics services, empowering individuals to pursue longevity inside and out. The Company’s founding cornerstones to holistic wellness include nutrition, hormone balance, nutrients, and aesthetics.

About Trive Capital

Trive Capital is a Dallas, Texas based private equity firm with more than $4 billion of regulatory assets under management. Trive focuses on investing equity and debt in what it sees as strategically viable middle-market companies with the potential for transformational upside through operational improvement. We seek to maximize returns through a hands-on partnership that calls for identifying and implementing value creation ideas.

The Tribe team is composed of seasoned investment professionals who have been involved in over 100 middle-market transactions representing in excess of $6 billion in revenue across Drives targeted industry sectors and situations.

Product Benefits

Often imitated, but never duplicated, Wellness Formula® is the legendary powerhouse of the immune support category. Winner of a record 19 Vity Awards, Wellness Formula has led the Immune Support category—which has only grown in importance—since establishing it in 1983.^ The iconic formulation’s 30-plus vitamins, minerals, and time-tested herbs include research-backed doses of key nutrients to support a healthy immune system. As a Bio-Aligned Formula®, Wellness Formula works deeply at the cellular level to provide advanced support for the multiple, interdependent body systems that impact immune health to put you on the path to wellness. When people want advanced immune support, Wellness Formula is the “go-to” favorite.*